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July 17, 2019

Suit up! We Are Nations new apparel and merch partner

Today North announces a partnership with esports retail and merchandise company We Are Nations to produce consumer products, including performance wear, fanwear and accessories for worldwide distribution.

We Are Nations will be the official clothing partner of North, and will design a variety of unique apparel and merchandise collections for North’s CS:GO, FIFA and Apex teams.

- Partnering up with the team at We Are Nations is an obvious choice for us. Our ambition of how to build a modern esports organization correlates so well with how We Are Nations approaches the gaming apparel space,” said Jonas Gundersen, Chief Commercial Officer at North.

- Together I am sure we’ll be able to form the very core of the North brand in terms of professional gaming attire as well as more casual apparel and merchandise, for our fans and all gamers out there. We’re excited for the journey ahead,” Gundersen said.

To mark the beginning of the partnership with We Are Nations, the parties have created a limited edition jersey used at the minor.

- We will be launching a new kit with a fresh look in a few months alongside a new shop. We are very excited about diving into our merchandise and apparel line together with We Are Nations and our fans, Gundersen said.

With this partnership, North becomes part of We Are Nations’ roster, which includes organizations as G2 Esports, OpTic and the LCS.

We Are Nations CEO Patrick Mahoney said:

- North brings great ideas to this partnership, and we love to see that. We’re happy to see North join our roster as Scandinavia is a real legitimate hotbed of esports now. With the projected global growth of esports, it’s important to service all fans with their varied merchandiseinterests.”

According to a Newzoo 2019 report, esports is expected to reach a global audience of 645 million in 2022, up from 335 million in 2017.

About We Are Nations

We Are Nations is a specialist esports consumer products and retail company with locations based in the United States, United Kingdom and Australia with additional distribution partners around the world. The company provides merchandise design, sales, manufacturing and distribution services for esports teams, leagues and other endemic and non-endemic brands operating in the esports industry. For more information: wearenations.com.

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