October 22nd, 2020

Today, North Esports and YouGov join forces in a partnership aimed at further developing North Esports into one of the most notable esports organizations in the Nordics.  

Data analytics company YouGov and North is about to do one of the most extensive market analysis of esports fans in the Nordics.  YouGov's logo will decorate the new North Ragnarok Jersey, as of today.

"We continue on our journey at becoming a leading Nordic esports organization. Partnering up with YouGov will help us get there. Their proven track record in gathering and analyzing data will help us in mapping out the Nordic esports community, becoming even better at seeing and acting on future opportunities as well as substantiating our knowledge within the community," says Alexander Mørch Pedersen, CMO at North Esports.”  

“We believe our YouGov partnership will have an immense impact in helping our current and future partners achieve their strategic goals," says Alexander Mørch Pedersen.

YouGov has significant experience working with esports in North America, and is looking forward to getting a foothold in the Nordics.  

"We are really looking forward to working with North Esports to utilize our consumer data and approach to market analysis to streamline the strategic efforts for North Esports," says Nikolaj Hædersdal Poulsen, Account Director at YouGov.  

"YouGov is building a strong global position in esports, where we constantly are monitoring the industry. We have a lot of experience with the American market, and a collaboration with North is an important step to build our presence in the Nordic region," says Nikolaj Hædersdal Poulsen.  

About North EsportsNorth Esports is a Nordic esports organization founded in 2017 by some of the biggest sport and entertainment companies in Scandinavia. The organization counts three top-tier esports teams in CS:GO, FIFA, and Apex Legends.    

About YouGov  
YouGov is an internationally leading research data analytics group with operations around the globe. With a proprietary panel of more than 9 million users, YouGov is one of the world's largest research networks.

YouGov is an international research data and analytics group headquartered in London.  Our data-led offering supports and improves a wide spectrum of marketing activities of a customer-base including media owners, brands and media agencies. We work with some of the world's most recognised brands. YouGov data is regularly referenced by the press worldwide and is the most quoted market research source in the UK.

North contactChristian Slot