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Press Announcements

June 20, 2018

Adidas in historical partnership with esport organisation North

The sportswear and fashion giant adidas, joins forces with the Danish esport organization North: The ambitious esport project of Nordisk Film and F.C. Copenhagen.

The partnership will run for the rest of 2018 with a mutual ambition of extension.

adidas is especially known for their sponsorship of sports brands such as F.C. Copenhagen, Manchester United, Real Madrid, Kasper Dolberg, Andreas Christensen and Paul Pogba - and now the German giant enters esport.

The partnership between North and adidas means, among other things, that North's players will dress up in jerseys with the adidas logo when they appear in front of million viewers home and abroad.

- Esport in general has a fantastic community which supports and gathers people across borders. At the same time, the youth culture has a strong voice in Copenhagen. We believe, as a sports company, that you are able to succeed with passion, practice, motivation and support. We want to show the new generation, that we see and support what they care about, because we know how important communities are for young people. Furthermore North is one of the most professional esport brands in the world, says Sandra Essesjö, communication manager, adidas.

- The cooperation with adidas is an important step in the constant development, we experience with the North brand. adidas is the biggest sports and fashion brand in the world, and for that reason, it is a perfect match, says Christian Sørensen, CEO at North.,

- It makes me extremely proud that a brand like adidas, a first mover in many areas, has chosen to work with us, says Christian Sørensen.

For further information, contact:

North: Christian Slot, Head of Media & Press, +45 93907617, chsl@teamnorth.gg

Adidas: Communication Manager, Sandra Essesjö Nordic, +46 707549117, sandra.essesjoe@adidas.com

Find updated team pictures here: https://www.dropbox.com/sh/qa0ukzwqmlqv3py/AAB4iINdF4AJqaRj68Ww1UyWa?dl=0

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