North partners with Red Bull in ambitious partnership
Today, esports organization North is partnering with one of the World's most popular lifestyle brands - Red Bull. The deal will run for the rest of 2018 and in 2019.
The strategic partnership means that North's players can focus even more on performing in game, while developing as athletes through Red Bull's impressive network and training facilities outside the game.
- If you, like us, want to be a leading esport organization in Scandinavia and Europe, you need to work with big brands with great ambitions and a big reach to an audience that is becoming still more powerful. That is why the match between Red Bull and North is perfect, says Christian Sørensen, CEO of North.
- The deal runs for the rest of 2018 and 2019, but North has - together with our owners F.C. Copenhagen and Nordisk Film - several major things in the pipeline, which means that the partnership hopefully will continue, says Christian Sørensen.
In addition to helping North's players in training and battle, North also benefits from Red Bull's strong commercial channels.
- Red Bull is great in both traditional sports, motorsport and esports. They deliver amazing commercial products that we look forward to becoming part of, says Christian Sørensen and adds that Red Bull offices around the world will assist the team when North athletes travel around the world, says Christian Sørensen.
- Almost all countries have Red Bull offices that can assist us when our esport athletes travel around the world, says Christian Sørensen.